A Killer Social Media Marketing Strategy for Small Businesses – #infographic

A Killer Social Media Marketing Strategy for Small Businesses - #Infographic

Social media can drive business, there is no doubt about it. The 1.5 Billion monthly active Facebook users can attest to that.

Social Media can also drive traffic to a website, whether it is a blog, business website offering products, services or a non-profit organization.

The majority of an average online users time is spent on Social Media sites; whether it is the classic Facebook, Twitter or videos on YouTube or even images on Pinterest and Instagram. Social media is addictive; it can hook and engage the users and keep them occupied for hours.

Businesses love social media and the user attention it gets. Some businesses are strategic about getting their user’s attention and they have a plan or strategy, while others take a deep dive, pray and hope for the best. Some businesses only rely on organic or free reach and some are willing to spend for paid social media ads to multiply their reach.

Here is a Social Media Marketing strategy that is visual and easy to understand. Take this social media strategy as a starting point, start customizing it with your goals and target audience to create your own killer strategy.

Hillary Clinton tears Trump apart with 9 tweets

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UPDATE: Sept. 30, 2016, 3:58 p.m. EDT Updated with another tweet from Donald Trump.

UPDATE: Sept. 30, 2016, 2:29 p.m. EDT Updated to include comments Alicia Machado made in a press release on Friday afternoon.

Hillary Clinton is firing back at Donald Trump after his harsh Twitter rant this morning.

Trump kicked off his Friday by hopping on Twitter to share thoughts about his opponent Hillary Clinton and her decision to include former Miss Universe Alicia Machado, who Trump has referred to as “Miss Piggy” and “Miss Housekeeping,” in her presidential campaign.

After Trump further bashed the character of Machado and Clinton on Twitter, the Clinton campaign composed some tweets of her own to set the record straight and publicly give the Republican candidate a piece of her mind. Read more…

More about 2016 Election, Us, Alicia Machado, Twitter Rant, and Social Media

Important Social Media Statistics That Influence Business Decisions (infographic)

Important Social Media Statistics That Influence Business Decisions

One of the main reasons why social media marketing is important for business is because of the huge number of users. Around 70% of the U.S population has at least one frequently used profile, and more than half of them use numerous social networks. On a global scale, the number of people who actively uses social networks is around 2.307 billion and that number is expected to rise up to 3 billion by 2019.

Of course, when we talk about social networks, the first thing that comes to mind is selfies and pictures of meals, however, there is so much more than that. Even B2B purchases are affected by social media sales and they can play a vital role in any purchasing decision. Consumers even claim that their buying process is largely influenced by positive feedback in the comment section.

The only real problem with social media is that its ROI is hard to measure; however, it is more than clear that they are a vital part of a good advertising campaign. And, as the population on social networks grows, so will the amount of resources invested in social media marketing. Here are some of the statistics that every business owner should be aware of.

Social media documents New Jersey train crashing into station during rush hour

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As rush hour was in full swing on Thursday, tweets filtered out with dramatic accounts from people on a New Jersey train.

The train failed to stop as it came into Hoboken Station in New Jersey, smashing into commuters standing on the platform and destroying parts of the train station. At least one person has been killed and more than 100 people have been injured, according to officials.

As the situation unfolded, many commuters spoke of their train going full speed toward the station of Hoboken, others shared photographs of mangled steel and commuters running for the lives.  Read more…

More about Train, New Jersey Transit, New Jersey, Social Media, and Us

The rise of Pepe the Frog is another sign of hate festering online

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The ubiquitous green internet amphibian known as Pepe the Frog has been added to the Anti-Defamation League’s database of hate symbols. It’s yet another sign that neo-Nazi and white nationalist propaganda is proliferating online. 

The Anti-Defamation League’s hate symbols database is crowded with acronyms and photos of tattooed hate symbols, but the group has recently decided to look to the internet to more accurately track the spread of hate messages. 

“Our hate symbol database has sort of traditionally dealt with hate symbols that people might come in contact with in the street or on the ground,” Oren Segal, director of Anti-Defamation League’s Center on Extremism, told Mashable. “We realize this year that more people are likely to come across hate symbols every day on their phones or online than necessarily in their neighborhood.” Read more…

More about Anti Semitic, Splc, 8chan, 4chan, and Reddit

Self-Employment: Should you work for yourself? (infographic)

Entrepreneurship: Should You Work for Yourself? [Infographic]

There’s not much today’s young entrepreneur can’t achieve with her trusty laptop and a surplus of ambition. While the motivational content on ‘digital nomads’ is starting to eclipse the profiles on ‘unexpected start-up billionaires’, the message remains consistent: we live in a world of opportunity. For the independent spirits of the 21st century, it’s a welcome culture shift.

However, such bluster should not be taken entirely at face value. The reality of starting a business or surviving as a freelancer is not as glamorous as it first appears, and there are some people who just aren’t suited to it. As an independent entrepreneur, you need to be not just a code whizz or a source of perpetual good ideas – you need to be a salesperson, an accountant, and your own harsh boss.

The rewards are more than worth it if working for yourself suits your personality and skill set, though, so if you suspect you do then it’s worth looking into. If you’re curious, run through this useful infographic, which guides you through a self-assessment process to see if this is the path for you, and check out the handy pointers on how to proceed if you decide to go it alone.

A round-up of how to register to vote on social media

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National Voter Registration Day is Tuesday.  Google doodle celebrated the occasion on Monday, following the lead of Facebook and Snapchat and urging its users to vote. Now Instagram, Uber, and Twitter are joining in on the movement.

Instagram

Starting Tuesday, Instagram will send its users who are 18 and older a message (via sponsored post) urging them to vote. There will be a link in the caption that reads “Learn More” that will redirect users to vote.usa.gov, where they can learn more about how to register. This will go on through Sept. 30. Read more…

More about Social Media, Election 2016, Vote, and Tech