8 Elements of a Perfectly Optimized Social Media Account [Infographic]

8 Elements of a Perfectly Optimized Social Media Account

One of the most challenging aspects of online marketing is keeping up with the changing trends and practices of social media marketing. The trends are volatile and tend to appear and vanish without saying hello or goodbye. Twitter makes changes to its profile layout just another casual day and the next thing you know Facebook introduced Like Button Reactions for its posts. Being a marketer by profession, I have to keep up with these trends to devise better and more engaging marketing strategies for my clients. In this blog, we have covered 8 elements that are critical for any social media marketer to avoid loss in traffic or engagement on their pages.

Florida hurricane threat reveals forecasting challenges in social media era



Right now, there’s a broad area of disturbed weather extending from Cuba to Hispaniola. It’s a messy storm system from a meteorological perspective, lacking any cohesion and the familiar, tightly wound swirling motion we’re used to seeing in mature tropical storms and hurricanes. 

But the tropical wave, named “Invest 99L” by the National Hurricane Center, has the potential to become a big troublemaker for Florida and other Gulf Coast states if it manages to get its act together and intensify. It has had that potential for days. 

More about Hermine, Social Media, Extreme Weather, Florida Hurricane, and Gulf Of Mexico

Infographic: Facebook Business Manager (For Beginners)

A Step-by-Step Guide to Facebook Business Manager - infographic

Gone are the days when businesses and companies alike created dissimilar profiles to manage their Facebook pages. The era of taking turns when using one log-in to access a business page has been finally eradicated when Facebook officially launched the Facebook Business Manager in April 2014.

Facebook Business Manager is a free tool that simplifies a company’s use of Facebook pages for tasks such as accessing, managing, and organizing multiple pages, advertising accounts, and applications. It is a common place in which members can perform tasks simultaneously without having to share log-in information.

There are several instances when you should use Facebook Business Manager: handling multiple business pages and ad accounts, working with an agency or client partner, designating page permissions with different access levels to members, and requesting access to other pages or ad accounts.

With Facebook Business Manager, you can assign access to partners and colleagues without adding them in your personal profile. By adding their email address, you can invite or remove members and supervise their activities per section.

This guide is an easy-to-follow tutorial that teaches you the basics and mechanics of Facebook Business Manager – adding a plus point in your venture as a thriving business owner. Learn how to use Facebook Business Manager through this step-by-step infographic, courtesy of Slidegenius.

Digital Marketing Trends To Look Forward In 2016-17

Digital Marketing Trends To Look Forward In 2016-17

The overall online spending is growing exponentially due to the constant state of flux in the Digital Marketing landscape, and the marketers are making millions from it. The top-notch are reaching the highest highs of the digital sphere effortlessly; however, there remains a long list of names that are toiling to cross the bar of mere $1000. The question arises- What the best-class marketers are doing that everyone else is failing to attempt?

While we can clearly see the pace at which digital world is growing, one thing is certain that to be ahead in the race, marketers have to adapt the evolving digital trends sooner than others. As we are through with half of the year already, and the marketers have started gearing up for 2017, here are some of the digital marketing trends that will shake up the digital world in coming months.

Snapchat is about to explode in popularity, report says



Snapchat is about to have a couple of really good years.

The company will see huge gains in the numbers of its U.S. users, according to a new report from market research firm eMarkerter. 

Snapchat reports that right now it has about 150 million monthly active users worldwide. The company doesn’t break out how many of those users are in the United States, but eMarketer estimates that the app will have about 58.6 million monthly users in the U.S. in 2016.

But those numbers are set to change dramatically, according to the company’s research. The firm predicts that the company will see a 27.2 percent increase in user growth in 2016 and another 13.6 percent increase in 2017. Read more…

More about Social Media, Snapchat, Apps And Software, Tech, and Apps Software