Indian startups, academicians join the chorus against Facebook’s Free Basics



In light of the ongoing debate over Facebook’s Free Basics platform, nine major Indian startups have written to the Telecom Regulatory Authority of India (TRAI), voicing their concern over zero rating and Internet gate-keepers. They were joined by nearly 80 Indian academicians who released a statement on the flaws in Free Basics. Taking note, TRAI has extended its deadline for comments on differential data pricing to Jan. 7.

The TRAI petition was sent by entrepreneurs from prominent startups such as Zomato, Paytm, TrulyMadly, GoQii, Mouthshut, Flipclass, Teesort, SVG Media and Tevis Learning, in response to TRAI’s consultation paper on differential pricing for data services Read more…

More about Facebook, India, Net Neutrality, Social Media, and Internet.Org


Facebook is testing multiple, interest-based news feeds



Your Facebook News Feed might become a whole lot more diverse soon


The company is testing customizable, topical feeds. The new feature, currently available only to a small subset of users, lets you choose between a general News Feed as well as a feed focused on travel, style or recent news headlines, for example



First noticed by Jason Stein, who tweeted about it Tuesday, the feature is only available on Facebook’s mobile app


Facebook is adding customizable interest-based feeds. A newspaper made up of all the world’s

— Jason Stein (@jasonwstein) December 29, 2015 Read more…

More about Facebook, News Feed, Social Media, and No Lead Image Template

Why Take Risks? And How To Become a Risk-Taker? – #infographic

Take A Risk: The Odds Are Better Than You Think - #infographic

When was the last time you stepped out of your comfort zone?


While it’s tempting to stick to routine, it can often lead to regrets later in life – whether that’s opportunities ignored, romances unpursued or words left unsaid.


Remember, nothing in life is certain, so start taking risks, experimenting, accepting failure and learning from mistakes – you just might discover who you really are.


Here’s an infographic from Vegas Extreme Skydiving, on how to start taking risks and why you should do it.


Twitter’s new rules explicitly crack down on ‘hateful conduct’



Twitter announced an update to its rules that clarify what the social media company considers “abusive behavior and hateful conduct.”

Megan Cristina, Twitter’s director of Trust and Safety, made the announcement Tuesday in a post that said the company will not tolerate behavior designed to harass, intimidate or silence another user’s voice through fear

“As always, we embrace and encourage diverse opinions and beliefs — but we will continue to take action on accounts that cross the line into abuse,” Cristina wrote

We’ve updated our rules around abuse and hateful conduct

— Safety (@safety) December 29, 2015 Read more…

More about Twitter, Social Media, Privacy, and Abuse

How #Infographics Go Viral

How #Infographics Go Viral

Infographics have achieved unprecedented popularity over the past few years, and it’s probably not a huge surprise why. They’re colorful, eye-catching, and they help break information down into easy, digestible pieces for their audiences. A website visitor can pretty much pick up on all of the knowledge an infographic has to drop in a few minutes or less — a fraction of the time it would take to illustrate the same concepts using either words or images alone. When it comes to content marketing, anything that helps capture viewers’ attention and keeps them sharing is a good thing.


Unfortunately, not all content is destined for viral success. Why are some graphics destined to die in obscurity while others get passed along to every corner of the web? Content marketing researchers have been burning the midnight oil trying to figure out how to reliably produce viral content. After observing and analyzing a thousand different infographics across multiple industries and platforms, the team at SiegeMedia collected some interesting insights and patterns. As it turns out, going viral isn’t entirely up to the hands of fate — the most popular content shared certain key characteristics.


Take a look at the following visual and learn what makes an infographic popular?


SEO, Social Media, Email, Influencer Marketing: 7 Ways To Dramatically Improve Your Customer Acquisition – #infographic

Want to Grow Your Small Business? 7 Smart Strategies for Acquiring More Customers - #Infographic

Did you know that 88 percent of American use the internet on a regular basis and that 50 percent of money spent on retail is influenced by the internet.


This massive shift in consumer behavior creates new challenges and opportunities for new startups.


Luckily, help is at hand. The following infographic, created by Elev8Group, illustrates 7 powerful, data-backed strategies you can use right now to acquire more customer and make a real impact on your revenue.


Reliance Jio launches its 4G network, trips on Twitter



Social media marketing is a common trend these days with companies paying “ïnfluencers” to tweet with their hashtag. But when it comes to one of India’s biggest industrial houses, nothing short of having everyone tweet about their 4G network soft launch would do. And they did.

Last night, Reliance Industries Limited did an employee-only launch event of their 4G network Jio. The event, which was attended by 35,000 employees and their families, had performances by Bollywood superstar Shah Rukh Khan and music composer AR Rahman. But what made it really big was the “excitement” displayed by celebrities on Twitter, who all sent out tweets congratulating the company for the launch. Read more…

More about Twitter, India, Social Media, 4g, and Bollywood