Instagram will finally give businesses an official presence on its platform

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Businesses will soon be able to find a new home on Instagram.

 

The photo sharing app previewed new profiles and tools for businesses Tuesday, which will be available to people in the U.S., New Zealand and Australia in the next few months.

 
 

The update, which we first got a look at earlier this month, will add a prominent “contact” button to profiles, detailed analytics tools and easier access to promotion tools, which turn Instagram posts into ads.

 

For users, the most noticeable change will be the addition of a contact button to profiles of businesses, which will make it easier to interact with stores and brands outside of the app. Companies will be able to add an email address, phone number, or text message option to their profile, along with directions (if they have a physical location.) Read more…

 

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Facebook’s director of product design on why websites may be a dying business

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It feels like we were facing the end of print only years ago, but the time may be ripe to begin lamenting the end of the website.

 

After the dominance of URLs, we’re entering the platform era where more design diversity online is not necessarily better, Jon Lax, director of product design at Facebook, suggested at the design event Semi Permanent in Sydney Friday.

 

SEE ALSO: How Uber is designing an app that works in more than 400 cities

 

Increasingly, companies, news outlets and many others are providing their services by building in and on top of outside mobile platforms and operating systems that dictate how they should look. Mashable Australia sat down with Lax after the event to discuss how he sees the future of digital design in an era where Facebook and others act as aesthetic gatekeepers. Read more…

 

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Study helps explain why some new moms post nonstop on Facebook

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Several years ago, Sarah Schoppe-Sullivan noticed something curious as she scrolled through Facebook: Many of her female friends used an image of their child as a personal profile photo. Even Schoppe-Sullivan made the switch without fully realizing the implications.  

 

“It just kind of dawned on me at one point, ‘Hey that’s your identity, that’s a really profound statement,'” she told Mashable. “It’s saying, ‘This is who I am right now.'” 

 
 

Of course, plenty of new moms see Facebook as simply a way of sharing joyous baby-related updates with family and friends.  Read more…

 

More about Social Media, Facebook, Babies, Children, and Family Parenting

10 Smaller Social Media Apps Poised To Break Out In 2016 [INFOGRAPHIC]

10 Smaller Social Media Apps Poised to Break Out in 2016
 

“The apps and mobile marketing landscape are evolving fast, and they are paving way for context-based conversations. While social networking giants like Facebook and Twitter are home to billions of users worldwide, brands have the opportunity to bring snackable, fun, interactive content to connected consumers through smaller, more close-knit communities.”

 
 

The below infographic, created by Salesforce, delineates which social media apps are poised to break out this year.

 
 

 

What’s the best YA series of all time? Round 3 of #OneTrueYA bracket

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Our search for the Internet’s favorite YA series continues, and the competition is as fierce as any YA Chosen One hero could be.

 

Round Three has begun, which will not only decide which four series move on to the semi-finals, but will also decide the winners in our four genre categories: Dystopian, Fantasy, Contemporary, and Supernatural. Is your favorite still in the running?

 

 

See the winners of Round Two!

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Fans across the Internet (and the world) have made their choices known, and the competition is getting more and more difficult.

 
 
 
 
 
 
 
 
 

Round Two is over (click here if you want to see more details about Round One’s poll results), but Round Three has just begun! Vote on the match-ups below or on our Twitter account, and check back on May 31st for the Round Three winners! And keep tweeting using #OneTrueYA to tell us who you think should win. Read more…

 

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