Developing a Content Marketing Strategy – How to Turn Engagement into ROI [INFOGRAPHIC]

Developing a Content Marketing Strategy – How to Turn Engagement into ROI

In the 21st century, we are bombarded with advertisements from all sides. This has made people go numb to the ads they see, the “recommendations” they hear and even the “studies” they read. Whenever they recognize sponsored content, people are bound to turn their heads, which means that most traditional digital marketing efforts often go to waste. This is where content marketing steps up big time. By providing your target audience with something they want to see and in a form that keeps them interested, you are managing to turn engagement into a serious ROI. Because of this, here are few tips and tricks on how to develop a solid content marketing strategy.




Facebook’s latest feature helps you raise money for your favorite charity


Facebook just made it a lot easier for users to raise money for the causes they care about.


Several months after the social network launched a new “fundraiser” feature for nonprofits to collect donations, Facebook announced it has expanded the tool to individual users. Starting Thursday, users in the U.S. can create dedicated fundraiser pages to raise money for verified nonprofits.


The tool is now available to 1% of U.S. users – standard for new Facebook products in order to gather feedback and make sure there aren’t any bugs – but it will roll out to all U.S. users in the coming weeks.


More about Nonprofits, Charity, Social Media, Facebook, and Social Good

Thank a friend for your chance to win in our Community Challenge


We all have that friend who goes above and beyond. You know the one: the friend who brings you chicken soup when you’re sick and waters your plants when you’re away.


Mashable has joined forces with DoubleTree by Hilton to help you thank a deserving friend for their nice acts with an amazing trip. Because after all – Nice Travels.


All you have to do is tell us about something nice a friend has done for you. Here’s how to enter:


FACEBOOK: Tag your friend and share your story on Mashable’s Facebook contest post with the hashtag #NiceTravelsContest


TWITTER: Tag your friend and tweet your story to @Mashable with the hashtag #NiceTravelsContest Read more…


More about Pay It Forward, Social Media, Community Challenge, Travel, and Travel Leisure

Finding things to buy on Pinterest is about to get a lot easier


Pinterest announced a collection of new tools on Tuesday that aim to make shopping on the site easier, including the addition of visual search tech that lets you shop online for products you discovered offline, with the help of your camera.


The company announced the new suite of tools, dubbed “Shopping with Pinterest,” at an event held at its company headquarters in San Francisco.


The biggest piece of news from the event is one that isn’t quite live yet. In the months ahead, users will have the ability to take a photo of an object in the real world – or say, a scene (like the decor of a cute cabin you stayed at over the weekend) – and Pinterest will push out related recommendations based on the style. Mashable got a sneak preview of the feature (captured in the Vine below) and offline-to-online detection was smooth and took less than four seconds. Read more…


More about E Commerce, Social Media, Shopping, Pinterest, and Tech