How to Write for Your Audience: Step-by-Step Guide

How to Write Awesome Content for Your Audience: Step-by-Step Guide

You’ve been working on an awesome piece of content for a week already and it couldn’t have been better – you’ve done a very deep research, processed tons of data, put together a gorgeous-looking infographic, and sprinkled your post with juicy language.


“It’s going to generate so much buzz that Google will rank my article in top 10 within a few hours”, – you thought.


You hit “Publish” and Bam!


Just 25 minutes later you get 7 fresh comments!


You can’t hold your excitement anymore as you start reading the comments just to find out that they were placed by someone called “essay” and contain some generic compliment about how great and useful your article was.


But zero comments from real people, though.


Does it sound familiar?


Probably, yes.


How could it happen if you put so much time and effort into this incredible piece of content?


Probably, because you wrote on the topic interesting to YOU and not to your audience.


Let’s take a second and think why visitors come to your site after all.


Are they in love with you as a writer? Could be, but more often than not, they probably don’t even care how great your writing skills are.




Snapchat releases a massive selection of geofilters in Sydney


Ah, the tyranny of distance. Australia knows it all too well. We may be technically living in the future, time-zone wise, but we’re often told we’re years behind in other regards – the least of which being Snapchat geofilters.


But this Friday, that all changed. After months of being offered only the bland ol’ seagull font geofilter in Sydney (nobody likes the seagull font!), the company have surprised the local population by releasing 50 new suburb-specific geofilters.  


Bondi Snapchat


Brunch in Bondi

Image: mashable australia


Gleb Snapchat


Glebe, represent

Image: Supplied/snapchat Read more…


More about Geofilters, Sydney, Snapchat, Social Media, and Australia

21 Digital Marketing Lessons from The Game of Thrones [Infographic]


If you are a Game of Thrones fan you would have just finished watching the Season 6 finale and would be eagerly awaiting the next season. Surely, you can’t wait enough for the battle of the Queens for the Seven Kingdoms.


All major players are moving into Westeros where we await to see how it all ends. Who gets the Throne? What happens to the major characters? What happens to some of the story lines and sub characters?


Whether you are a big Game of Thrones fan or not you can still learn a lot of digital marketing and content marketing tricks from these epic fantasy novels made into a TV series by HBO. Of course, HBO has a huge budget and an army of people working on the “on screen” and “off screen” content but some of the lessons we can learn are very simple and does not cost you an arm, leg or even a trip to the Wall (Night’s Watch).


GoT is a great example of content repurposing from books into a TV series. GoT takes advantage of massive amounts of user generated content. It also has legions of loyal social media followers.



The theories that fueled the hysteria around YouTuber Marina Joyce


There is a bizarre internet conspiracy brewing and if you have not yet heard the name Marina Rose Joyce, we are here to enlighten you. 


Marina Rose Joyce is a YouTube celebrity from the UK, who kicked off her career at just 15 years old. The now 19-year-old is known for her upbeat videos about life, beauty and makeup. She suddenly hit the headlines this week, when her 1 million followers became increasingly concerned for her safety due to what they perceived as the declining state of Joyce in her videos


More about Youtube, Youtube Star, Marina Joyce, and Social Media

10 Things You Need to Know to be a Social Media Expert

Ten Things You Need to Know to be a Social Media Expert

Being a Social Media Expert involves a multitude of skillsets. To learn the ebbs and flows of social media you need to be able to master the unique concepts and intricacies of being on social media. As a starting point, this includes being able to maneuver with ease through Twitter, Facebook, etc.


Below are ten crucial concepts that you need to take into account when considering a career in social media:



Limitations As A Powerful Source Of Creativity

How Constraints and Limitations Will Make You More Creative

It seems completely illogical. Constrains make you more creative? But they really do. I mean, what is the phenomenon where you can only stare at the blank page and can’t find any way to fill it but an example of having too much choice? Having constraints can be just what you need to choose a direction and really get your creative juices flowing.


But why is that?