Social media is seen by a lot of businesses as simply “nice to have,” and for some companies this is true. It might not be the greatest medium to spend the largest percentage of their digital marketing budget, but when it comes to search engine optimization, a certain amount of significant involvement will often correspond well with the site’s rankings. Is this just because social media-conscious brands are also often putting out a lot of content, which is a ranking factor in itself? Perhaps! But though the links on the social platforms themselves aren’t weighted highly on search engines, en masse they do serve as one indication of a website’s relative authority. Not only that, but when you use social media to get your message and your brand out into the world, you can earn links from others who wield websites and those links do matter significantly for SEO.
So how do we use social media to get more links?