A strong presence on social media is a must for practically all types of businesses. Critical to any marketing strategy, social media channels provide brands with means of direct communication with consumers and countless opportunities for creating a strong customer community. Still, while leveraging social media for their marketing, many companies fail to make the most from their social channels on company websites.
That’s why you should ensure that your website and social channels are perfectly blended and offer a seamless experience to your target audience. This is the single most effective strategy to building a strong online presence. Here are 6 tips to help you integrate social media into your website and capitalize on the marketing potential of your channels.