They are everywhere – on signage, hoardings, bus placards. They are there across social media channels, TV, magazines and newspapers. Literally, everywhere. Remember when you stumbled upon a confusing paragraph in your textbook, only to find a sign of respite after seeing “Figure A.”
Visuals. There is no chance that you miss them. They have become such an important part of communication that one cannot even imagine certain things without visuals. Their impact on a human mind is such that people tend to remember information for a longer period when it is paired with images. Visuals provide information in a manner that it sticks to your mind.
According to Hubspot, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
These days, more and more people are using images, screenshots, videos and infographics to convey their messages. All the marketers are joining this bandwagon of using visuals to their advantage.
And why not?
Words are not enough anymore to inform and engage audience. Visuals have become like a staple in the online customer’s diet. For instance, try and answer: “What is a circle?” What comes to your mind first? It’s image or the definition of circle?