LONDON – Instagram’s fashion stars can be a source of style inspo, ideas and useful tips.
While fashion bloggers’ feeds are replete with effortless-yet-flawless photography, reality couldn’t be further from the glamorous lives portrayed via social media.
Whether bloggers are publishing posts sponsored by brands, or parading outfits paid for by brands during fashion week, shrewd bloggers and brands have turned social media into a big-buck business.
This monetisation of fashion blogging – a.k.a. “influencer marketing” – has caused something of a rift in the fashion industry, with Vogue‘s creative digital director lashing out at fashion bloggers who are killing the fashion industry. Read more…