Look back on yesteryears, during the first few years of the millennium, when the prevalent social media websites were MySpace, Friendster, Multiply, and LinkedIn. They were mostly for personal connections as people used them to interact with friends and relatives from faraway places. A few years after, Facebook, Twitter, Instagram, and other online platforms came into play. People migrated over to them, gaining these sites millions of users.
Then, someone came up with the idea of a business creating a business account, connecting with people, and marketing to them. It worked. The rest, as they say, is history. How did it work though? Two words: visual content.