Sure, a blog can boost your search engine rankings and raise the credibility of your site, but if the content doesn’t reach the right people, you’ll have a very difficult time generating conversions from your hard work. That’s why it’s very important to understand who your blog audience is and what content they like to read.
You might have already defined your target audience and have been catering content to them for some time, but that doesn’t mean you should stop thinking about who your readers are. You can’t continue using the same target market profile you created three years ago and expect to get the same results. You want growth, and that requires tweaking your strategy.
Take some time this month to really evaluate your current target market. Is your blog reaching everyone who can benefit from your words? Does your content solve the problems your readers currently have? If you can’t truthfully give positive answers to each of these questions, then it’s time to refine your audience. As you think about your target readers, here are some things to consider.