Sorry, Black Friday – social media hates you


In the early hours of Nov. 25 (and in some cases, the evening hours after Thanksgiving dinner on Nov. 24), millions of Americans will embark on Black Friday odysseys, questing for the doorbuster deals and backroom specials that whip the shopping public into a frenzy year after year.

And if recent research on social media trends holds any truth, they’ll likely be hating every moment of it. 

Social media intelligence tracker Crimson Hexagon analyzed millions of social posts between 2010 and 2015 to understand how changes in the retail industry are affecting Black Friday participation and perception among consumers.  Read more…

More about Research, Negative Emotion, Social Media, Black Friday, and Tech

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