Hashtags meant to inspire activism often fizzle out before they ever reach the masses.
#EveryoneWelcome, a campaign encouraging solidarity with transgender people, hopes to avoid that fate by emotionally appealing to values of fairness and equality – and by finding allies in both everyday Americans and high-profile celebrities willing to speak out.
Partnering with Tumblr, the campaign is calling for and sharing 30- to 60-second videos of people declaring their support for transgender rights.
The initiative recently launched with videos from lawmakers and activists, while big names and people around the country will join the campaign soon. Read more…