Finally! NBC will air the 2018 Winter Olympics live across all U.S. time zones.
You can thank – or blame – social media.
NBC’s conundrum was simple and has sparked complaints from fans for years.
It went like this: The Olympic Games are a global event that often happens half a world away from the United States. NBC used to broadcast the most intriguing competitions during U.S. primetime. But as social media and digital technology revolutionized the ease of learning results as they happened (or even watching them happen via online live-stream), NBC’s lack of live broadcasts seemed increasingly greedy and outdated. Read more…