Snapchat’s finally offering more location data to advertisers

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Snap here. Snap there. Snap everywhere – especially in stores. 

Snapchat, the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook’s big offer to advertisers and retailers: online to offline conversions.

That’s jargon for Snapchat’s pitch to help retailers get more products off their shelves and prove to them that ads on Snap helped create the magic behind those sales. 

The feature, released out of beta, is called “Snap to Store.” Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages of Snapchatters use the app at particular venues:  Read more…

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